Tail end of earnings season aside, the stock market looks likely to maintain its fifth straight week of gains, as $DJIA bypassed 17,000 mark. Tech takes control this week, with Apple’s announcement positioned to extend share price rebound in the buildup for the company’s product line and $Nike’s earnings announcement look to transform investor sentiment.

Nike Isn’t Dominating the Sneaker Industry, Nike IS The Sneaker Industry: Galaxy News (@GalaxyNewsZA) gives a comprehensive overview of Nike’s power as a leading innovator in sportwear, by pre-empting the rise of tech’s influence and incorporating this across its product lines. With Phil Knight’s marketing powerness and commitment to functional characteristics; it has built up an impenetrable customer contact base which enables it to pioneer interactions and maintain its role as leader.

Nike Taps the Transformation Economy: Lauren Sherman covers the personas behind Nike’s innovations, as Global Design Head John Hoke articulates consumers needs for “personal experience.” Consumers may well just be seeing the start of it.

Nike Disrupts the Shoelace Like It’s 1989: Time for a throwback to the 1980s, as Nike delivers it’s promise to deliver “the unimaginable” – self-lacing shoes. Adaptive- technology and innovations aside, author Kyle Stock (@KyleStock) cleverly consolidates Nike’s marketing power and strategic product line expansion that looks to bridge the worlds of tech and sport.

Kevin Plank Is Betting Almost $1Billion That Under Armour Can Beat Nike: Editor Tom Foster (@TomFoster) goes head to head with a succinct comparison of Under Armour and Nike. Covering everything from Kevin Plank’s leadership style and his commitment to building up the world’s largest health-and-fitness community, is is apparent interconnectivity continues reinforce certainty. Though Under Armour’s traction shows no signs of slowing down, it remains to be seen whether it’s broad-based aesthetic and overwhelming brand signage can leverage on it’s fitness data to deal with Nike.

Things to consider at the end of the week…

What you need to know ahead of a 4-day week for marketsWhat you need to know ahead of a 4-day week for markets: Myles Udland’s insightful commentary breaks down key aspects of the forthcoming US economic data due out this week. He matches this with a nifty assessment of US economic data’s impact on the global markets. TLDR; what to watch out for: Initial Jobless Claims, Durable Goods Estimate, and Q4’s GDP Third Estimate.